What’s the fastest way for you to lose customers visiting your website? Have them come to your website for info they need only to be led down a path of broken links. Imagine an Engineer decides to use one of your new FPGA’s. He or she read about it at an industry journal, comes to your website, searches for more info and finds a link to more data on your site….and then it’s dead. Nothing. No data. No spec sheet. No info at all. Unless you’ve got something pretty special, must customers will move on to the next supplier. So how do you stop that from happening? Regular maintenance my friends. Once a month (or more) you (or your webmaster) should run a check on dead links from your website. There are plenty of free sites to do the checking for you and even some that allow you to run it off your own servers. The best by far is the one from w3.org, available here. I strongly recommend you check it out. You’ll be amazed how many links are broken, orphaned and potential customer losers for your company.