With Google, they are always  new tools and gadgets and sometimes it’s hard to keep track of them all. On our blog, we hope to highlight them for you. One such item is Google’s newly  released keyword tool (Click image to left to enlarge). This new keyword selector is especially for Google Adwords users and people working on SEO (Search Engine Optimization). Named the Search-Based Keyword Tool, this tool goes beyond what the older Google keyword selector offered. While this tool was created to increase advertisers spend with Google, you can also use this as a nice competitive analysis tool or for just plain SEO. Just type in any website and you can easily see which keywords are relevant to focus on – or what your competitors might be targeting.

Like Google points out:  ” The tool is also useful if you don’t currently advertise on AdWords. For example, a shoe store could discover which footwear styles users are searching for, or a digital camera blog could decide which cameras to review by looking at which camera models attract the most queries.”

Another interesting aspect to Google’s Keyword Selector tool is allowing you to know the value of the keywords you might be targeting or you might be successful with. We highgly recommend you do an ego search on you site today. So what are you waiting for? Check out Google’s Search-Based Keyword Tool !