Brand recognition is a huge part of marketing. No matter if you have an online business or not, one of the things a business needs is a unique logo or graphic which allows them to be recognizable to their current clients and potential future customers. So what can you do when you want a logo or new banner ad? Sure you can try your own hand at creating it, with some time and Photoshop. You could hire a teenager you know with some skills. You could even try one of those online low cost (or free) logo generators. While those are all great solutions, if you’re serious about having a real choice with a professional unique design, we’d like to introduce you to a great website called 99designs.

Around since 2006, 99designs offers everyone (especially a small business owner) access to a pool of great graphic talent. If you’re serious about looking good its worth the investment.

Last month, 99Designs announced their new logo shop. They have over 4,000 logos ready to be purchased and customized for just $99 for a non-exclusive license, or purchase the logo exclusively for $298. After selecting the logo you want the original designer will customize the logo with your business name and within 24 hours it will be all yours.

If you wish to get something beyond logos, like a banner ad or a customized website theme,  99Designs “helps you run a design contest, where thousands of designers compete to create the best possible design to meet your needs. All you need is a clear idea of what you want designed and how much you’re prepared to pay for it.”

What we like about 99Designs is that  you get what you want at the price point you choose. This is  especially important in those instances where you do not have access to a graphic designer but you want a professional look to your project. We highly recommend you check out 99Designs for your next design project.